JESUS purpose was crystal clear – to save humanity from eternal damnation.
The purpose for your business also needs to be crystal clear. Successful Holy Spirit led entrepreneurs know why they are in business. In fact they started the business to fulfill God’s call on their lives. The product/service must have a competitive advantage which gives you a story to tell.
JESUS had the GOSPEL.
What is your good news story. You need to have a compelling message which is the foundation of your brand and marketing efforts.
Jesus had ALL of mankind as His target market however His strategy was to start with twelve and then go out to reach His market – the lost.
All of mankind is not the target market for most businesses. You need to know your target market. The customers that can benefit from your product or service. Positioning is about identifying your target market and then going to them with your message.
Jesus knew He needed His disciples to carry on after He left this earth but when He left, the Father sent the Holy Spirit to empower them to do the job Jesus enlisted them to do.
Likewise you need to gather a team of Holy Spirit filled people who share your vision. Great businesses are the result of a group of individuals with different talents/skills who are working together with the same vision and purpose in view. What you build should outlive you.
JESUS validated His message with signs and wonders. He proved All mankind needed what He had to offer – Eternal Life.
Likewise Holy Spirit led entrepreneurs will make things happen. Remember Jesus said “Truly, truly, I say to you, he who believes on Me, the works that I do he shall do also, and greater works than these he shall do, because I go to My Father. And whatever you ask in my name, that I will do, so that the Father may be glorified in the Son.” John 14: 12-13. Jesus will provide for the business He inspired in amazing ways.
My book “Build a Kingdom Business” provides evidence of a number of amazing miracles in the life of the Kingdom business I managed for thirty years.
JESUS business was saving lives so profitability for JESUS could be measured in the number of lives saved. Now we know that ALL predestined by GOD will be saved so in that sense He will be 100% successful but sadly not ALL will be saved.
As a Holy Spirit empowered entrepreneur , part of building a business that matters is being profitable and inevitably the more your business matters the more profitable it will become. Businesses that matter generate profit in kind and cash. Profit in kind is the good the product/service you offer makes in peoples lives. Profit in cash is generated from the sale of the product/service to those people. The origin of the profit in both cases is value. It’s the good in your product/service that attracts people to pay you money in exchange for it
What will you be remembered for?
Need I say it, JESUS legacy lives on. He needed to give His life for His purpose.
What will be the legacy of your business. Will it achieve God’s purpose for it?